Signal 10
Press Release
Earned media that outranks you — national business desks, wires and trade press carrying your story.
Get this signal workingOverview
A press release earns you something ads cannot buy — third-party credibility, on a dated page, on a masthead people already trust. We find the angle, write it the way desks actually publish it, and put it on the wires and in front of the reporters who cover your category, so your funding round, launch or milestone becomes coverage instead of a post nobody saw.
Who it's for
- Brands announcing funding, launches or expansion
- Founders who want credibility beyond their own channels
- Companies whose search results look thin or outdated
- Teams pitching press with no reply rate
What you get
Three deliverables, working as one system.
Story & Draft
Angle, quotes and an AP-style release written to be picked up, not filed away.
Wire & Syndication
Distribution through Indian wires and portals — indexed on Google News, live within 48 hours.
Journalist Outreach
Targeted pitching to beat reporters and trade editors who actually cover your category.
Our approach
How we make it work.
Angle
We find the news hook a reporter would actually run — not the one your team is most excited about.
Draft
AP-style release with a clean lede, a usable founder quote and the facts an editor needs to publish without chasing you.
Distribute
Indian wires and news portals, timed for the news cycle and indexed in Google News.
Pitch & track
Direct outreach to beat reporters and trade editors, then a pickup report showing where the story landed.
Three results
Numbers from real engagements.
48 hours
Draft approved → live on wire and indexed in Google News
Syndicated
National business desks, news portals and category trade press
Citable
Dated, quotable coverage that AI engines and journalists reference later
What's included
Everything in the engagement.
- News-angle workshop
- AP-style release copywriting
- Founder & spokesperson quotes
- Media list for your category
- Wire distribution & syndication
- Google News indexing
- Journalist outreach & follow-up
- Pickup & coverage report
Tools & platforms
FAQ
Press Release, answered.
Wire syndication is guaranteed — the release goes live and gets indexed. Editorial pickup is earned, never bought, so we optimise the angle and the target list rather than promise a masthead.